Facebook Ads (now Meta Ads) has this thing called “Attribution Settings.” It’s like a time frame, deciding how long your ads get credit for bringing in customers. Think of it as a timer for showing off your ads’ success. Now, why does this matter? Well, it’s pretty crucial for anyone trying to sell stuff online. … Read more
Oftentimes, you must have heard of retargeting and remarketing in the field of online marketing. The truth is that many are confused and do not know what the difference is between retargeting vs remarketing. In this post, you’ll understand the meaning and difference of each marketing term while you are able to know why there … Read more
Are your Facebook Ads performing so well and in trying to scale or optimize, you don’t if you should duplicate the ad set or increase the budget? If this scenario describes you, you are in the right place, to get the correct answer. It is quite important to get it right here. Why? If you … Read more
Are you struggling to create Facebook ads that convert? Effective Facebook ads copywriting is key to capturing the attention of your target audience and driving them to take action. With over 2.8 billion monthly active users, Facebook is one of the most popular social media platforms and offers an unparalleled opportunity to reach a large … Read more
Have you ever seen MSCLKID as a traffic source or medium in your Google Analytics? Do not panic. It is not an error. In this post, you’ll understand what MSCLKID means and how to eliminate them in Google Analytics. Read Also: Why Google Analytics is FREE What does MSCLKID Mean? MSCLKID is a tracking parameter used by … Read more
As a publisher, you should be familiar with Google Adsense. On AdSense, the 3 major bid types you’d find in your dashboard or report are CPC bids, CPM bids, and Active view CPM. What do these mean? How can this information help you as a publisher to make more money on AdSense? What does CPC … Read more
Facebook Ad is one of the best ways to buy traffic online. With Facebook Ads, you can send direct traffic to a WhatsApp chat. All you need to do is ensure you have selected WhatsApp messaging in your ad settings. However, when you send traffic to a WhatsApp group from Facebook ads, you get this … Read more
For those very familiar with Facebook ads, link clicks vs landing page views comparison should not be strange to you. Anyway, in the course of this article, you’ll understand the difference between link clicks vs landing page views and which one you should choose for your Facebook ad campaign. landing page views vs link clicks: … Read more
After setting up your Facebook Ad, It’s time to publish it. However, after publishing your Facebook ad is stuck in review for a very long time, and you don’t know what to do. I’ve been there before, so I understand the situation perfectly. In this post, I’ll show exactly how to fix it. Related: Learn … Read more
Have you ever seen GCLID as a traffic source or medium in your Google Analytics before? Do not panic. It is not an error. In this post, you’ll understand what GCLID mean and how to get rid of them in Google Analytics. Further Learning: What are ABO and CBO in Facebook advertising? [As you may … Read more
